How to hire the right freelance writer
One thing we've found through working with hundreds of businesses is that often times the issue isn't with the writer or with the client, but more with misplaced expectations. One expected something completely different from the other, and that miscommunication screws up the value chain.
From a customer side, you need to go in knowing exactly what you're expecting, and more importantly, you need to communicate that with the writer.
Ensure you have sample articles (the Triangle method outlined earlier helps with this). Make sure you're clear with prospective writers on the amount of hand holding and research you're hoping to have involved. Be diligent about your brand voice, give them all the assets you have - any thought or expectation that's in your head is never going to be properly converted.
You'll be disappointed at the end and assume it's the writers fault, when really you simply didn't communicate your expectations properly.
Why does my startup need content marketing?
I could wax poetic about the importance of brand awareness all day, but the fact is that it’s different to buy from a brand you know, and which provides you value — unlike a brand who’s just a means to an end.
When a customer buys from a startup who’s already given them a lot of value (be it through YouTube videos or articles related to your industry), that strengthens trust. It builds relationships that in turn, generate even more sales down the line.
Definitely among the best content formats you can start with Why?
- They show your expertise (and your personality), helping you establish your startup on the market
- They show you understand your audience and their issues
- They are very affordable (SEO, if properly implemented, is a wonder)
Content marketing is really a roundabout way to sprinkle value on your customers, and motivate them to buy your product because they trust you.
